Posts tagged with: podcasting

  Many people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to.......
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We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to our......
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Podcasters building a business usually don’t have a strategy when followers start to pour in, while there are others who aren’t getting enough customers. A good funnel starts with good communication with followers that will help identify an ideal market. Instead of pushing sales faster, adding value to the campaign is a wiser move. Jean......
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Start with purpose, intention and goals. These three can make the difference in any business. Just like marketing and advertisement guru Jay Abraham, every business owner’s goal should be to sustain a relationship with his clients with the intention of being high value provider in the relationship. Being authentic to your brand and finding others......
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Freelancers deserve a voice in the growing gig economy, but the thing is, they don’t have a place to do this. That’s until Emily Leach came onto the scene and became an advocate for freelancers or the genetically unemployable. Podcast freelancers unite behind her because of her passion to provide support and education for solo-preneurs.......
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The holidays are literally just around the corner now, and you’d think podcast listeners would dial down their media consumption, ironically, they don’t. Listeners will always want new content, but this doesn’t mean podcasters don’t have a breathing space during vacations and holidays. The key is to bank on episodes so you really don’t need......
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A good brand, product or service by itself can never guarantee success if it doesn’t sell on the market. But with strategic sales and marketing, an average product can become the top item. This is how rapid growth expert Matthew Pollard has proven that introverts can outsell extroverts. As a podcaster himself, Matthew shares why potential podcasters need to first find a strong message that will......
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Podcasts were always mean to have ads, not only because it is one way to fund the show, but the influence of the host has tremendous power. Now that the podcasting community is growing, advertisers see the opportunity that lies in this form of media consumption. Dated ads can turn off listeners because who would......
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Podcasts are just one of the handful of ways to consume information in this digital age. And just like news, the title needs to tell the story of the episode at one go. Based on proven journalistic, the best podcast titles are short, precise, engaging and educational. Learn the techniques to writing engaging and compelling......
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Podcast binge listeners are the hyper consumers you want to attract for massive and fast growth in your downloads and listener base. They make up around 20% of the podcast listener base. There are two special classes of hyper-consumer binge listeners: Podfasters – those that listen at very high speeds so they can listen to......
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