Posts tagged with: marketing

  We’ve all encountered a number of promises from various marketing sources offering some hacks that could get your podcast top the Apple charts. But these promises tend to not live up to what they say, and so you need to pay extra close attention to this: know the difference between subscribers and listeners. Many......
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  Disruption is happening all around us all the time. When we look at the things that are going on in the social world and the way that the world is marketing today, the way that we’re selling is disrupting and everything is upending itself. Business growth strategist Mark S A Smith has been at......
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A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying......
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The term authenticity is being thrown around a lot, especially in marketing but what does it really mean? So many brands are slaughtering their own brands by not being good to their customers and by not being authentic. It’s hard to hide your authentic self when you’re podcasting or video casting. Your audience who listen......
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[smart_track_player url="https://www.podcaststartpoint.com/statsapi/www.podcaststartpoint.com/wp-content/uploads/2017/08/7eb193878cd2631830fdef151b02d6d2.mp3" title="Ego Bait" ] FYB 05 | Ego Bait One of the things that is found to be tremendously effective as a podcasting tool is ego bait. Ego bait is you saying something so flattering to the person’s ego or something so wonderful about them that they can’t help but share it and embed it in their website. It might also be something brilliant they said as they were interviewed, how they answered a question or a quote from them. It doesn’t always work as well with views when you say something about them that is flattering, but when you do it in context, it becomes a little bit better. It all depends on your audience and the ego level of the people that you’re talking about. Learn more about ego bait and discover the process of...
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When you’re in the early stages of considering how you’re going to get your message out to the world, one of the most important thing to have is a branding conversation. Using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. We......
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As a business owner, you may not know it buy you are probably on a marketing rollercoaster. You know you’re on the marketing rollercoaster when you work really hard to blog post and Facebook and Tweet and you send out all these messages and you make videos. Then you go to a business conference or......
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