FYB 040 | Podfest Multimedia Expo 2018

A lot of businesses are now looking at podcasting as an effective tool for marketing their brand. What’s cooler about this is more people are starting to listen to podcasts. So if you are an entrepreneur of any level and brand, podcasting is a leveled playing field. This was one of the most important messages sent during the Podfest Multimedia Expo 2018. It doesn’t matter if you’re an indie podcaster going up against a corporate produced show, you can compete and build an audience by the thousands who are loyal and engaged to your brand. Learn what Facebook Live is going to be doing different this year and what Feed Your Brand’s number one student has learned from the event.

Listen to the podcast here:

Podfest Multimedia Expo 2018: A Recap Of People, Events And Technologies

I am excited to pick Tom’s brain because he went to Podfest 2018 in Orlando and had a fabulous time. He got to meet incredible people.

It was, first of all, a lot of fun. I didn’t know it was going to be fun. I didn’t go there to have fun. It’s not like I went to party. I didn’t know what to expect.

We do a lot of events. You go with them without the expectation of having fun? Why would we go again if we weren’t having fun?

It’s business too. It’s not just for fun. I can’t justify taking a trip all the way across the country paying at least $1,500 or $2,000 to go. I don’t just go to have fun. I went because I thought it was important that I should go. I didn’t even know about the Podfest which is called Podfest Multimedia Expo. It is focused on podcast, but it also covers a lot of tangent technologies and media, YouTube and digital marketing. I didn’t know about it. The big podcast conference every year that we’ve known about for several years is the Podcast Movement, which they have in different places around the country. This year, it’s in Philadelphia in August. I’m going to go to that as well.

I understand that there’s a dichotomy happening in this event market. We have Podfest which is focused on indie podcasters and we have Podcast Movement which seems to be heading towards a more of corporate podcaster. Is that what we’ve heard?

That is what we’ve heard. I can’t speak as much from personal experience on this. I got to spend a lot of this Podfest with one of our podcasters. His name is Scott Carson of We Close Notes Podcast. It is a great podcast. If you’re at all interested in real estate investment, this is one that you should check out. Scott is an all-around great guy. I’ve known him for quite awhile. I’ve known him for probably a year or more because we were introduced through a common business associate who is another podcaster of ours, Aaron Scott Young, who does The Unshackled Owner podcast. Scott launched his podcast back in August and it’s done very, very well.

He’s our star pupil. He has done everything. He’s done so well with it. The only thing in the mix is Scott himself into that. He’s so much dynamic that it’s working. It’s working everywhere for him. He is a master of digital marketer for his own business. He is always looking to learn more best practices. He said he went to this because he wanted to go to an event where he wasn’t the smartest guy in the room. He puts on his own events around real estate investment. In his case, it’s distressed real estate, distressed notes, distressed mortgages. There was another conference going on at the same time in New Jersey that he has attended multiple times that’s in his industry. It’s called the Distressed Mortgage Expo.

I heard that because someone else in our network was going to that one. I thought, “Scott’s skipping that.”

Scott first told me he was going to Podfest and he booked the ticket before I did. When he told me about it, I was like, “I got to check that out. I probably should go.” There were some other things going on here in California at the same time. You were speaking at a different event in Los Angeles that I was thinking I was going to go to also. It’s like, “Maybe I shouldn’t do that. Maybe I should go to Podfest.” Tracy and I sometimes divide and conquer. She’s at one event and I’m in another. I was shocked when Scott wasn’t going to the Distressed Mortgage Expo. He explained to me why. There are business reasons why. He’s like, “I need to continue moving my company forward and marketing is a huge aspect of what we do.” The podcast has been such an important tool and a very valuable tool for how he’s marketing his business that he wanted to go and learn more. He did tell me that he got definitely enough great information, valuable nuggets out of Podfest that it was well worth the expense and time to go. He didn’t miss much from the other event. It was the right decision for him and ended up being the right decision for us and our business that I needed to go too for many reasons.

We got introduced to Podfest from our good friend, Dustin Mathews, who is extremely good friends with one of the organizers, Chris Krimitsos. Chris impresses me with every conversation we had. We got right on the phone and we had a nice chat. Next year, we’re going to have to get into a little early bird special with Chris. If Scott got such value, maybe there are others of you out there who’d like to go as well. We need to make that happen.

I’ve already reached out to Chris after this expo to thank him for a great event. I said, “Thanks for putting on such a great event,” but also letting him know I personally want to get more involved. I want us as a company to get more involved with Podfest next year. I did speak from the stage this time. Continuing to do that maybe being on some of the panels but also being a vendor for growing our business, we should exhibit there at this show next year. We are in the podcasting business. Not only we have podcasts but our business is about digital marketing. Your company using podcasting as a tool, it makes sense for us to exhibit there. Even for the rest of you that are new podcasters or aspiring podcaster. Probably about a third of the attendees at least or maybe even up to 40% plus were aspiring podcasters, hasn’t started one yet. The rest were seasoned podcasters. This is an event that as a business person and entrepreneur of any level, if you’re going to use podcasting in your business, it’s worth going to this at least once, maybe you’d find value in it more than once year over year, to continue pushing yourself forward to get more out of your podcast, whether it’s you or people that work for you, your staff. There’s so much to be learned, especially when it comes to marketing your podcast.

This is the thing about these kinds of events. When you’re in an emerging media, that’s what this is because it’s growing. It’s taking off in different areas. There are new tools every day. There are new service companies. There are all of these things going on and it’s a critical part of your business. If you follow the passive income podcast model, you’re making a mistake. That was the model that worked in 2014, 2015. You could make money then, but you had to have already been podcasting for a while. Nowadays, you can’t make money that same way. The barriers to entry are low for getting into podcasting, but the barriers to profitability and success are extremely high.

The founder of Gimlet Media says that. They’re the ones who produce serial and a lot of those other podcast that you might be competing against in that small percentage. The indie podcasts are the larger percentage. They’re in the smaller percentage of these corporate or highly-produced podcasts. They have a lot more power than you to market. If you’re competing against them, you’ve got to keep up on the tools. You’ve got to keep up on the methods or you better have hired a team that’s keeping up on it. That’s our commitment to our clients is that we’re here. We’re going to keep up on that. It doesn’t mean you don’t want to be on the cutting edge like Scott is. You don’t want to be pushing it and you don’t want to be doing more in areas that you can, that have more relevance to your business and bring that strategically in for yourself. That’s a great way to do it. You’ve got to be on the cutting edge because it’s evolving right in front of you. If you get static in what you do, you don’t move along and you don’t grow and you wonder why you got left behind when your podcast was good or so you thought.

Let me try to give you a decent overview of what went on at the expo. They certainly had many different seminars, lecture series and a wide range of topics. It was in Orlando, Florida. It seems to be there every year. The two organizers are Chris Krimitsos and John Dennis. I want everyone to understand this one is a grassroots growth event. It was the biggest that it’s ever been this year. These guys put it on because it’s their passion. It’s not for profit. It’s not part of a bigger picture to try to up sell you on other more advanced programs like a lot of events are. This is by podcasters and audiophiles for podcasters is the spirit of it and it was a large event. I’ve been to a lot of events in the last couple of years that have had far fewer people. This had easily 350, 400 people at this event.

You had all these different topics being discussed about Facebook Live, about podcast monetization, about everything. If you’re a new person, there was some 101 track issues about learning to podcast and about interview styles and how to create an engaging show to even topics about your introduction to your podcast. You could get all that one-on-one stuff. There were also advanced topics about, “Your podcast is getting out over the Amazon Echo, ” and how these smart speakers are becoming a much bigger market. Also breakdown over stats of the industry and where it stands and fully 70% of the podcasts out there are independent podcasts like ours and probably most of you or certainly most of our clients at Brandcasters. There’s only a very small percentage of those big media companies who had put out podcasts for NPR or the big media outlets like CNN or in big media companies are the small percentage.

It’s a very level playing field for indie podcasts to legitimately compete in this market which was cool. I went to the Facebook Live demonstration and lecture. The entire session was broadcast on Facebook Live right in front of us and going over best practices because there have been some changes in Facebook’s algorithms and what they push out. Here’s a nugget that I got out of this that’s very important. If you have your personal Facebook account and then you have your business like page or your brand like page or maybe your podcast like page like we do with Feed Your Brand, if you do your Facebook Live from your business page or your branded like page, it will now get pushed out to fewer people. You won’t get near as much reach if you do that versus if you did it from your own personal page. Facebook is trying to encourage more engagement between real people and battling the bots on major media companies that are utilizing Facebook to reach people. They’re rewarding and giving more reach to individuals for sharing over their personal account.

It’s still worth it to share it over your business account. It’s very important to do that, but if you have both, the best practice, recommendation from the experts is Facebook Live on your personal account and then share it to your business like page. There is a specific tool that I’ll share with you. There is a utility called Live Leap, which you can go Facebook Live from your personal account and it will simultaneously share it for you to your business or your fan page on Facebook.

Do you know if you can do that as a guest? I was invited in on a Facebook Live as a guest. I wonder if it works that way because I had to share it later to our Feed Your Brand page.

This is a new tool and I have not used it yet. I haven’t experienced it yet, but we are going to be changing our standard operating procedure on how we do Facebook Lives. I also was invited to speak on their stage in this what they call PechaKucha round of speakers.

If you don’t know what that is, it is a speed round. It’s twenty slides in fifteen seconds each. It’s five minutes, which the traditional one is twenty seconds each. It’s a little bit longer, seven minutes is a normal PechaKucha round. In this particular one, twenty slides, fifteen seconds each, very visual, five minutes total.

You know that my style is I don’t speak as many words per minute as Tracy. Sometimes I speak too slowly and I’m surprised I don’t get more people ready and say, “Would you speed it up? Get to the point.” You talk very quickly compared to me. The reality is I did not know what to expect from this. I know we took out an advertisement in their show magazine for our business and they invited me to speak for the stage about what we do as a business. It wasn’t like a pay-to-play type of thing. They invited me to speak first but the reality is it was about sharing what you do and sharing it with all the people that are there. I don’t even know how many PechaKucha speakers there were, but there was a ton. Think about it, five minutes for three hours and it goes back to back to back in this room. That would be 36 or so speakers.

FYB 040 | Podfest Multimedia Expo 2018

Podfest Multimedia Expo 2018: So many people had different businesses. The only commonality was an interest in, or an activity in podcasting that they’re all doing.

Not only did I speak, but Scott Carson got to speak about The Note Closers Show and his experience when he was getting out of it. He went before me. I did not know what to expect and originally hadn’t done my homework. We’re like, “We’ll have four slides and here’s what you can talk on that you could do communicating in five minutes.” After we got in they were like, “No. It’s absolute. You have to have twenty slides.” Instead of doing a PowerPoint where you have a clicker to advance it, they convert it to a movie file. You play it and it goes. It’s like, “Ready, set, go.” I’ve talked quite a bit from stage, but I feel like, “I’m pretty good. I can deliver a good speech,” but this is five minutes. “That was fast.”

I did prepare and I did rehearse it a bit, and even though I did, there was a slide that went by and I hadn’t talked about it yet and in hindsight I wish I said, “Skip over that. If you want to know more about that one, come talk to me after.” I didn’t do that. At the very end I went back to try to share what that was and ended up going slightly overtime and got the hook. The fun part in the Facebook Live tie-in is that Scott Carson and I both planned this the way the schedule was. It was pretty random. Scott went before me, about two or three speakers ahead of me and I said, “All right Scott, I’m going to Facebook Live your talk. When I go, you can Facebook Live me so we get it out there.” I did what I thought was the right thing to do. I went on to our Facebook like page for Feed Your Brand. I did the Facebook Live from Feed Your Brand and shared it to my personal account. Then I learned the next day at the Facebook Live presentation that I had done it all wrong. I should’ve done it from my own personal page. We should’ve done it to Scott’s from his personal page. Each of us shared it to our business or brand like pages. Live and learn. We’ll do it better going forward. At least we did it and we shared it and we filmed each other. It was fast but it was a lot of fun.

The whole event for this three-hour period with about 400 people attending this event, they were able to get 36 more speakers in a three-hour period talking about what is important to them, unique to them or whatever it was that important they wanted to share than they could have squeezed in at most shows in a three or four-day period. While it was a taste, at least you got a taste. You get to watch all these people and see what’s very interesting and you could then go and spend more time networking with these people or asking them questions over the course of the next couple of days.

You could seek them out because this happened on day one, which was brilliant on their part as well. You came back so excited. Tom’s not a night person. We rarely record evening episodes because Tom is not all with it.

I’m definitely an early bird in general, except when I go back east because I am from California and then I’m waking up three hours earlier and it was hard to get up in the morning. You’re right, I’m not a night owl.

You came back on the plane at night. I pick you up at 9:00 PM and you don’t stop talking until we get all the way home. It took us two hours to get home. You talk for two hours about how excited you are about this event and that’s incredible at that hour.

The energy level of this entire event was up because it wasn’t your typical event where you’re seeing presentations and things like that, but it was a very cooperative event. When they would tell me what their podcasts or what they’re doing, I would ask them, “What are you looking for next?” There was a lot of that spirit of it. One of the best events of the whole time was in the evening after dinner. There was a huge networking event. There were 350 people at least participating in this. It was like the only thing going on at the time.

You walk in to the door of this big banquet room and you’re given a card, which tells you randomly what table you’re going to sit at. It had a bunch of other numbers of other tables that you’re going to eventually sit out, almost like a musical chairs type of thing. It was a networking event where you got to know everybody else quickly at the table. They did their very short elevator pitch. They’ve got 90 seconds to talk about what their podcast is, who they are, but each time there was a random question that they would ask each of us to say like, “What are our two favorite podcast?” Another one is, “What are you looking for to move your podcast forward?” There were some other random questions, but it got us all talking with each other, meeting other people and exchanging business cards every time at the table. You got to meet a ton of the room. Just the value in that and helping your business no matter what your business was. So many people had different businesses. The only commonality was an interest in or an activity in podcasting that they’re all doing. There were so many ways that that benefited your business in other ways. That was worth it the whole time going there for me. I love those types of events where you get to go around and meet more people and network.

Sometimes you get into events where you never have enough time to speak to anyone or it’s too noisy to speak to anyone. You get to know the people right next to you and then that’s it. That’s nice that they facilitated that and made that happen. What were some of the statistics and other things that you heard that would be of great value to our listeners that meant something? Tell us a few of those.

There were several companies that are podcast hosting companies just like we are with our Podetize, although we’re much smaller than all these bigger companies. Hopefully, not by the time we get there next year. We hope to be much bigger. They have a lot of statistics and information to share because they have so many podcasters that are hosting with them. Some of the interesting stats were demystifying. Download statistics was a good presentation that happened. It was shocking to me to learn what the median number of downloads per episodes is and you’d be shocked. Most people might think, “I’m going to make it when I have 10,000 downloads an episode or when I have over 100,000 downloads.” People have this goal of getting to a million plus downloads a month or something. The smallest fraction of a percentage of podcasts out there achieve hundreds of thousands of downloads a month and millions. There’s very few.

I casually drop out to people, I’m like, “We have 100,000 listeners on our WTFFF Podcast.” I’m casual about it because it doesn’t seem enough to me. I should be proud of that. We should be proud of that that it’s significant. Don’t get me wrong, I’m proud we make money and it’s working for us. It’s been working and our listeners love it and it keeps us going, but I always thought, “That’s not big in the scope of podcast. We’re still small player.”

Percentage-wise, we’re definitely among the top 5% of podcasts that have those numbers. Some people were telling, “The podcast has historical 300,000 downloads.” I know we’ve exceeded that on WTFFF and not on this one, Feed Your Brand. Feed Your Brand is very new. It’s up and coming and hopefully we’ll get there someday. I did meet somebody randomly at one of these networking tables who had listened to our podcast. That’s always fun when that happens.

The vast majority of podcasts are achieving less than 5,000 downloads an episode or even less than 5,000 downloads a month. If you have a podcast that has a niche audience and you’re getting anywhere from 300, 400, 500 to 1,000 downloads an episode, you’re doing great. You really are. You might think, “If I’m only getting 1,000 downloads an episode, how can I monetize that?” There are so many different ways to monetize. 1,000 active, loyal listeners can be a great market to be communicating with but also per episode, that may mean that all your downloads of all your back catalog and everything maybe are getting more than 10,000 downloads a month. You can monetize that. There were so many discussions about monetization at Podfest and a lot of companies that are actively there to help podcasters monetize that are very happy to help bring you sponsorship. Even when you have 5,000 to 10,000 downloads a month across everything.

What shocked me the most was that you coming back and telling me how in a way they are old school. They’re still old school looking at it like radio. They’re still looking at it like CPM. It’s still old school web that it hasn’t caught up with the technology like we have on Podetize, which allows you to go across an entire catalog because of the timelessness and the evergreen nature of the episodes.

I was surprised at that. Some of the companies that are bringing sponsors to podcasts are definitely not getting very specific into the niche opportunity of the podcast. They even talked from the stage of putting all these podcasts on a spreadsheet, how many downloads they have on the new episodes every month. That equates to a certain price. People will pay per 1,000 downloads and here’s what you can make. That’s very short sighted, but I did pleasantly find others that recognize the niche value and opportunities and different pricing models. We’re talking to some of those media companies to help bring sponsors to the podcasts that we work with at Brandcasters. We’re going to see a big change in that over the next year. Podetize gives you that ability to leverage plays across all your episodes. We’re finding most podcasters have more than 60% of their episodes downloads every month that are not on the new episodes.

The 60% on back episodes is so powerful, which goes to show you that if you’re not putting in the blog posts on those back episodes, you’re also missing out. We get 80% of our traffic for our clients come from Google. You’re missing out on that altogether if you don’t have that in play. I look at it like this. We’re in a world of binge watching, listening, whatever. Why would an advertiser go and do one single episode of a Netflix series? They wouldn’t. They would do the entire season or all the seasons. Why would it be any different for your podcast? That’s what I don’t understand why that’s not a logical thought process on the advertiser’s model themselves. That makes way more sense.

It seems so shortsighted to me. I was shocked. There was one of these companies that their entire business is monetizing podcast with audio ad sponsors. They were considering two things. One, they were only considering the new episodes. If you publish one a week, you roughly have four episodes that publish every month. They were only considering the advertising on those four episodes every new month and disregarding the opportunity on your back episodes. That seemed shortsighted to me and certainly not what we believe in here. You have a lot more plays in that every month and there are new people listening every month. Why would you have an old ad in an old episode? It doesn’t make any sense. That was one way.

The other way that shocked me more is that one of the people at one of these media companies placing sponsors on podcasts, have their own podcast. They have these blinders on that are all about the audio ad sponsorship of the episodes. They weren’t even considering monetizing the traffic that would go to their website. They said from the stage, it was almost like an open mic moment where they were being very real and honest about what they’re doing. They said, “Our website is like a black hole. We don’t even pay attention to the traffic on our website.” I’m like, “Are you kidding me?”

If people want to know what we did to get to 100,000 plays on a 3D Printing podcast, which we had no email list, nothing when we started it. How did that happen? We used our website to power it. We used our website to attract it. We use the website as a predominant means to make it happen in addition to podcasting heavy and doing good practices on the podcasting side, but we never spent a single dollar to make any of that happen.

What we learned through doing that, which we’ve turned into the whole business that is Brandcasters today, is that we learned that while the podcast audience is an incredibly powerful thing and a wonderful thing, we have fun with it. Our listeners do enjoy listening to the podcast. It would not be worth it for us if it was only an audio show. Turning that into written content for our website is at least three quarters, if not more, of the power of the marketing power of the reach that’s out there that is producing value for us. That’s why this business exists, and we’re doing this for our customers and recommending it to anybody and sharing all these things with you on this podcast. Here’s a company that in the middle of this modern digital marketing industry, they’re completely disregarding their own website. It blew me away. It’s like, “How can you be doing that?” I’m going to call them up and want to talk to them about that. I’m going to reach out to them. Whether they work with us or not, I want to share it with them because to me, they’re leaving opportunity on the table.

I want to quickly go back to something you said about this group of indie podcasters. You said it was 72%?

FYB 040 | Podfest Multimedia Expo 2018

Podfest Multimedia Expo 2018: The bigger the corporation is, the more that they are just leaving the podcast in its own little silo of just being a podcast

It’s about 69% or 70% of podcast that are out there but the downloads are even higher. 80% plus of all the podcast downloads belong to the independent podcasts.

If they belong to the independent podcasts, we’re seeing this big trend. We service both sides. We service corporate and production for publications as well. Because we service both sides, we have this viewpoint. What I’m seeing is that the real reason that the downloads aren’t working as well is because the publications and the bigger corporations are not taking advantage of the blog side of it as much. They’re not putting the power in their website because they already had blog practices and writers on staff and they have systems and they have other teams that manage this. They come and hire us to handle the audio and podcast portion of things. Because they’re silo-ing all of that, they’re missing out on the cross-platform power that the indie podcasters that you are taking advantage of because you’re doing it right and you’re spreading the message right.

They also do social media separate. Because they’re all siloed like that, they haven’t caught up. They have to change a whole bunch of systems and get all of those systems to buy in to the idea of what we’re doing here and what you are doing in Brandcasting, that brand multicasting model. There’s great power to be doing this right now in competitive edge. This is where it lies, is being able to do all of that. It’s not like you didn’t need to do it before. You needed to have a website. You needed to have social platforms. You need to have social sharing. You need all of these things to happen and you don’t have systems in place, you might as well do it in the fastest, easiest way possible. That’s the way I always looked at it. It was like, “What can I do, because we’re such a small staff, to take time out of my day, time out of the things I have to do and make them so that they’re fun and interesting and exciting to do?”

I’ve experienced that as well. The bigger the corporation, the less control that the people who have the authority and ability and the initiative to create a podcast don’t have any ability to create the blog posts on the corporate website. They’re so big that the company has, in silos, people that run the website are over here. The people who are doing this podcast aren’t allowed to touch the website. The people that are in charge of the website have no interest in the podcast. The bigger the corporation is, the more that they are leaving the podcast in its own little silo of being a podcast and therefore they’re not taking advantage of it.

There are much bigger company with a lot of revenue and more budgets and they don’t necessarily need to take advantage of that. If they did, they would still do better and probably even make more money as a big company. They can’t focus on some details like that. That’s unfortunate for them, but they still see value in the podcast and they do it. There’s one exception to that. There is a very, very large Fortune 500 company that we’re launching a podcast for that has seen the value and is creating a whole new website for the podcast, which is exciting to see.

Maybe up and coming more and that will be the new model. That can make it dangerous for indie podcasters out there to compete. This is great that you have this viewpoint and there’s a support system like Podfest to support that indie podcast movement. I love that we could call it indie podcasts because it makes it seem more cutting edge and exciting.

Here’s the big overall message that I want to say to any of you who are podcasters and might think, “Why would I want to spend time and take three, four days out of my business and go to something like Podfest?” This rang through the entire show. As a business, as a podcaster, you absolutely can compete. It is a level playing field in the podcast world for you to compete for listenership. You can build an audience even though more people are getting into it. There are a lot more listeners discovering podcasts and listening year over year too. The market of listeners is growing. It doesn’t matter if you’re not a big company like the NPRs of the world. That’s the only one that comes to mind, but these big media company, highly-produced corporate podcasts, they don’t have any more ability to build an audience of podcast listeners than you do. You absolutely can compete and thrive and build a wonderful audience that is loyal and engaged and will prove its value for you as a podcaster and for your company.

The most important thing is that continual learning is so important in this fast-moving industry. Things are changing. Facebook has learned from a lot of issues since the 2016 election and they’re changing what it takes to get pushed out and to gain reach on their platform. It changes some of the techniques that you need to use for how you push out messages. Things like that are going to continue to happen. I do think what we’re doing as podcasters, as brandcasters, creating the written content, the original organic content on our websites is so tremendously valuable that that will continue to pay dividends over time for your business, for marketing your business, marketing your brand and being able to monetize that. I don’t think that’s going to change. The original content is key for your podcast and your blog, but the ways in which you have to get attention and blast it out and the best techniques for getting attention on social media in gaining reach, some of those things are going to change over time among other new technologies that keep coming out.

Smart speaker market, as that’s changing, the Alexas and the Google Homes of the world, Apple’s now going to get into it, the reality is there are things that we all still need to learn, that I still want to learn to help bring this to you and help all of our clients and to help ourselves. It’s worth going. Podfest is going to be in early March of 2019 so you’ve got plenty of time to plan ahead and think about it on your calendar. We can go and have a great time and all learn some things together and help each other’s businesses. We can have a Brandcasting dinner, little meet-up within it. This year it was me and Scott Carson But next year, it could be a whole lot more.

If you’d like to find out more information about Podfest and what’s going on there so you can take a look at who is on the speaker list and things like that, we’ll have all the information on the website FeedYourBrand.co. There is the recording of the Facebook Live of you doing the PechaKucha round.

I gave eleven ninja tips for how to get more out of your podcast. If you work with us, you may know a lot of these because we take advantage of these tactics for our clients. For those of you that are not customers of ours and are aspiring podcasters, this would be very valuable for you and we’re happy to share it. We’re an open book here.

Be sure to check out Facebook, @FeedYourBrand, so you can check that out as well. Thanks for sharing everything about PodFest.

You’re very welcome. Thank you to the people that put on Podfest. They did a very good job, Chris and Dennis. I’m looking forward to it next year and hopefully you will too.

Thanks for listening. We’ll be back next time with another great episode. This has been Tom and Tracy on Feed Your Brand.

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