Instead of getting all the affiliates and sponsors, Jules Schroeder decided to pave a path of her own while enjoying life, love and career by putting herself in the shoes of her listeners and having a podcast content value first approach. Podcasting your way to live events can be both scary and fun, but Jules will show you that focusing on value and the people who listen to you can make it an exciting experience. Never putting on a mask is the best way to show that your podcast is a reflection of the journey you are taking.

We have a fascinating interview set up for you, someone who is a podcaster but has done some amazing things as a result of her podcast. Jules Schroeder is a female powerhouse. She was ranked by Inc. Magazine as one of the Top 27 Female Entrepreneurs changing the world in 2017. That is a big, big title there. What she’s doing changing the world came about because of her podcast and a journey that she started as just an experiment. She’s amazing before that, obviously. She founded her first six-figure company at eighteen and her first seven-figure company at 22. That’s just amazing. Her podcast, Unconventional Life Show, is very, very cool. It’s featured on the Forbes Under 30, which is an interesting thing. Some publications feature podcasts. They have podcast sections. Inc. does, although theirs are terrible, I hate to say that. It’s my own publication, but theirs are terrible. Hearst has their own, so does the Popular Mechanics, Elle magazine and Forbes has their own channel. We also know some people that write for Entrepreneur. They will also feature podcasts on their website. That’s an unusual way but it has given her a great launch boost. She’s not only done all of this with podcasting and her business, but she has now at 28, she went from having her first seven-figure business at 22 to 28, she’s making this amazing movement of millennial empowerment. I love the way she’s doing it. I think we should just hear about her genesis and go through then we’ll talk about it on the other side.

Listen to the podcast here:

Focus On Podcast Content Value & Your Listeners First! with Jules Schroeder

Jules, thanks for joining us.

It’s great to be here. Thanks for having me.

I am so excited to talk with you about some of the cool things you do both on your show and off your show, really off your show because you do them all over the world. Let’s just start those so our audience gets a little sense of why you decided to start a podcast and a little bit about the Unconventional Life podcast. 

FYB 021 | Podcast Content Value

Podcast Content Value: There were just so many different careers and ways to make money that were emerging from technology.

It really started about almost two years ago at this point. One thing I had noticed is I was having a lot of conversations with peers, with people that I looked up to, the conversation around career, income and money. One of the things that I was seeing is this traditional model of go to college, get a job, be in a career path for the rest of your life wasn’t really applicable, especially to millennials specifically. There were just so many different careers and ways to make money that were emerging from technology, from the influencer economy, etc. I thought to myself, “What if I just tell the stories of peers, of other millennials, for millennials?” I got really specific with my audience; how to follow a non-traditional path and essentially have the career and lifestyle that you want, to create it on your terms where you get to ultimately use your gifts and expressions in the world. I ended up actually getting an email from Forbes and they had asked if I wanted to write for them. At the time interestingly enough, I didn’t have a blog really or much writing experience, but when they approached me I said, “I’ve got this vision for this podcast. It’s called Unconventional Life.” They’re like, “Great. Could it be ready in three weeks?” I was like, “Okay.”

I literally called up every person that I knew that was podcasting. I started doing so much podcasting research. I just remember being in Iceland outside the hot springs on this portable Wi-Fi device, ready to hit send on my very first article and episode to Forbes. I was like, “Holy crap. Is this really happening?” I just remembered I hit send. It had over 6,000 views overnight, and I was like, “We’re really on to something.” That’s really where Unconventional Life started and it was totally a passion project. I had no interest in turning it into a business. It became an accidental six-figure revenue stream. More than anything, the feedback of people tuning into the show and hearing stories gave more people permission to essentially follow their own non-traditional path or start their own side hustle or leave their 9 to 5 and really pursue a lifestyle beyond just a career that they love.

I think that’s so interesting though that you had no idea, “I’m going to post this up and maybe people will listen and read and maybe they won’t. Who knows?” You didn’t really necessarily have a plan that you were going to make money or going to do this. This wasn’t your plan and it still worked out for you. I love that you had a great intent though. You had a great audience connection that you wanted to make and a great intent about what you wanted to do, and that it still worked out for you. I want people to hear that because I think sometimes you go into podcasting and you think, ” I have to make passive income and I have to do it this way.” It doesn’t have to work out that way. Sometimes it can be an exploration. 

If anything in my own experience, it gave me more freedom from where it ultimately got created to not have urgency or to squash the creativity, like guide it too prematurely. It actually gave it more space to breathe and ultimately show itself the direction it was meant to go. 

You started this podcast at really the request of Forbes, is that right?

Yeah. Actually interestingly enough, they weren’t even looking for a podcast. They approached me to be a writer. I had seen what their Under 30 millennial sector looks like and I noticed that they were trying to move more into multimedia but they hadn’t used podcasting as a format. I just saw the gap and what was missing and then proposed it to them. 

That makes perfect sense. I agree, all the millennials I know are hyper podcast listeners. We were just talking to Tom’s brother about how many podcasts, and he’s a little bit over 30 now, but how many podcasts he still listens to, and he’s like, “I’m just always looking for a new one.” That’s the way it is, which I think is really great and really interesting.

I actually didn’t listen to many podcasts when I started in the podcasting world. I’ve gotten into so many more, and then I found my favorites and did my market research, and then actually just got addicted and hooked. So many of my peers are all about them, and now whenever I’m on drive, Esther Perel, I’m a big fan of her, who does relationships and dating-type of content. She just started this podcast of her client sessions called Where Should We Begin. It’s just been fascinating for anyone that knows her, follows her. It’s another spin on it. It’s interesting to see my love grow post-podcasting rather than pre-podcasting. 

I hear that all the time, “I’m starting a podcast but I’m not a real podcast listener.” We hear that all the time. I was like, “You’re missing out. You have no idea how much great content there is.” I’m a podcast addict. I can’t get through them. I have too many in my playlist. I want to touch on now the podcast influencer economy. You mentioned that term and I love that term. There’s an influencer economy but there’s also a podcast influencer economy going on. Are you playing in both? 

FYB 021 | Podcast Content Value

Podcast Content Value: It’s exploratory. It’s innovative. I think there’s so much room for growth.

Yeah. It’s a whole new market. It’s like the Wild, Wild West in some ways. It’s exploratory. It’s innovative. I think there’s so much room for growth. I would say for myself yes, and I didn’t actually intentionally plan to go there. It just really happened. Now that I’ve been in it, it’s really taken a whole life of its own in a lot of ways. I see so many influencers that many of which come to the live experiences that we do in these different places all over the world, and they have desire to produce content, to grow their businesses, to have ways to get exposure. They hear about podcasting and they’re like, “I’ll just host a podcast. I’ll just do this.” I would say that podcasting isn’t a fit for everyone, but for those that it’s a fit for it’s so accessible and simple to be able to get it going and ultimately to support your brand. I think the two are complementary.

Now when I look at myself, the Unconventional Life brand is the Unconventional Life podcast, which is the Unconventional Life live experiences, which is also me, Jules Schroeder. It’s all incorporated into one. The interesting thing is I found that through my podcast people get to understand who I am as a human beyond just who I am as a business person in the world, and I’m sure for you guys as well. That kind of connection that gets to happen through my listeners over a period of time has them really know me, like me, trust me in a different way than they would without it. I think that relationship is ultimately what’s made our live events and our business successful, but also which helped me as an influencer and which has gotten me a lot of other opportunities as well.

It’s incredible how powerful that is, that when people listen to you, they’re experiencing you on a different level. They trust you more. They feel like they know you even though you don’t know them, which is maybe a little scary to some people at first. In reality, it really makes them respond to calls to action much more than they otherwise would. Have you found that?

Absolutely. I was talking to Pat Flynn who runs his podcast, Smart Passive Income. He and I were speaking at an event in Lisbon, Portugal. He was telling me he often gets stopped on the street now with his wife. He’s like, “I think this is weird but I think it’s okay,” to have that kind of influence. I was saying to my sister the other day, “What if we started revealing even more details about our life? I wonder what kind of emails you would get then.” 

That happened to us once earlier on when we were doing our podcast. It was just one of these random things that happen. We had ordered ice cream via a Facebook flash sale, which was just an incredibly odd thing to have done. It got delivered to us at our home. We talked about that as a really cool business model because the woman who was starting this ice cream shop couldn’t get a dairy license, so this was her way around it. She would use commercial kitchen and then just deliver it to you. She couldn’t open her shop yet. I was like, “This is so brilliant.” We were just talking about it and it had just gotten delivered before we started recording. About two weeks later, I got a random tweet from a listener going, “You just made me so hungry for ice cream.” Because we record in advance, it was like this random odd intrusion into my personal life. I didn’t realize I revealed as much as I did about myself.

We actually had our 100th episode. I had my sister who runs operations. She’s always behind the scenes, she interviewed me. We did a whole spoof where literally she said all the catchphrases in the way that I said it. She was like, “Welcome. This is your host, Raya Schroeder.” Our listeners just loved it. It was so fun and playful. It was definitely personal in the way we hadn’t done it before. 

Let’s talk about how you really transitioned and got the idea for the live experiences through your podcast. 

In theme, with all of it, it was totally really accidental. It was never planned. It actually came through a dream. It was about a year and a half ago, and it was a week before Burning Man, for those that know about Burning Man or are burners that might be tuning in. I literally saw this dream and it was 30 entrepreneurs gathering. I woke up and the first word out of my mouth was Bali. It was one of those dreams where it was so real, I literally could see it. I could almost feel the breeze of where I was. I just remember saying to my boyfriend at the time, “I just had this dream. I don’t know what to do. I’m not interested in live events. I have no experience in live events. I definitely don’t have time to be planning live events.” I sat with it for two weeks. It was one of those moments. I think we all have these moments whether they come in the shower or maybe it comes in your dream where you get this insight or this idea for no rhyme or reason and it just sits with you. Sometimes we ignore it or dismiss it, and then there are other times where it becomes so loud that it’s like, “Why not?”

FYB 021 | Podcast Content Value

Podcast Content Value: Sometimes we ignore it or dismiss it, and then there are other times where it becomes so loud that it’s like, “Why not?”

I decided to end up hosting this event. I called up a girlfriend that had been doing it for about fifteen years and she shepherd me through the process. In seven weeks, I sold out our first event to 30 people in Bali. I remember I was halfway through that process and my dad, I’m the oldest of five girls, he’s like, “So Julia, you’re going to convince 30 people to fly halfway across the world and pay you how much, in what time, and right before Thanksgiving?” I was like, “Dad, yes. That’s what I’m going to do.”

I just remember being at day five of this business accelerator. We’re in Bali and it was the first time in my life that it felt like it totally aligned yes. I call it a full-bodied yes or a ‘hell, yes’ if you will. I was expressed in all of my gifts at the same time in the same place. I’m also a yoga teacher, a musician, and a singer. I love connecting people. I love doing these fun experiences. I love traveling. I just remember saying to people, “I don’t know if we’ll do it again. I don’t know when, where or how much but give me a deposit and we’ll definitely do it.” On the spot, 30% of the people were in and wanted to register. I literally had to figure out how to take payment. I was like, ” I think I’m on to something.” Flash forward, an article comes out in Inc. and they ranked me as one of 27 Women Entrepreneurs changing the world in 2017. Four are events, i.e. our first event that I just did, totally bootstrapped from a dream a few months before. I ended up doing our next event in a castle in Italy, got over 300 applications with entrepreneurs. 

Next year we’re doing it at four more locations. We got South Africa, Kauai, Bali and yachting in the Greek islands. There will be more opportunities. Needless to say, this whole business has been born out of it. Literally in two weeks, I’m taking 80 entrepreneurs to luxury tree houses in Nicaragua. Every event we’ve done has been all organic. We spent zero dollars in paid marketing. It’s all been through the podcast or word of mouth. Unconventional Life is on track to do seven figures now. It really was born from this first foundation, this podcast, and now it’s actually being created into a business. It’s one of those moments where you’re like, “I never would have thought.” Now looking back at it, it’s like, ” That’s cool.” 

That’s just amazing what you’ve accomplished with only a hundred episodes. It’s not that far into it. That’s really, really impressive for most podcasters. We have a few in our network that just killed it out and done incredible things in really short periods of time. What we found is that they have some core things that they’re really great at doing. I suspect that there are some of those in your wheelhouse. I would love for you to dive deep a little bit and see if you could share some of the things, the practices you do that are really outside of the podcast, whether it’s just constantly networking or responding back to people or follow-up or whatever that might be that is your thing. 

For me, I like to put myself in the position of those that are listening, which is cool in some ways because a lot of those that tune in and listeners for the show in a lot of ways are like myself or like peers. One thing that’s been true for me is I hate being overly spammed on communication. There’s so much noise that’s happening all the time, whether it’s through Facebook ads or TV ads, and it’s just like stimulus, stimulus, stimulus. I really wanted my show and ultimately how I show up in the world to feel more like a haven and more like a safe space where you crawl in and you’re like, “I can take a breath here. I can relax. This feels good,” not like just another thing to do on top of another thing.

With that foundation first, I’ve just had a high value on being very clear and also being very discerning of the communication that I have with people in the offerings that I have. With the podcast specifically, I focused on just giving a ton of value. Even as we built the email list, I would only send out one to two emails a week with all podcast content. I said no to affiliates, no to sponsorships for a long time, and really just wanted to have people feel good, like they really could retreat. By the time I moved into live events, people have just gotten so much value and they’re like, “This girl respects herself, has a high degree of what I call integrity or energetic integrity. I’m willing to trust her. If she doesn’t put much out, this might be worth looking into.” That was a big component and very much how I live my life by. 

The second was I focused on people. Why we’ve been able to do these events without any dollars in marketing is that those that come to our events, where 65% of our people come back event after event after event, is because what we’re doing, the experience we’re creating, is so impactful. As a result, our people share about it. Instead of spending money on marketing or finding affiliates that don’t know what we’re doing, why don’t I just make some of our attendees that have been to an event or two, why don’t I make them an affiliate and just say, “If you like the experience, come share about it with your friends, and you can come to our next event for free or at a discount.” I used some non-traditional ways to empower the community that was building to keep the community growing and really have it be like a friend’s of a friend’s of a friend’s model.

As a result, it almost feels like this insider’s club in some way, but not in a way that’s exclusive and you can’t belong but in a way that’s like, “These people are just real humans first doing really great things in the world.” It’s made it really relatable for people in a place where they feel like they can be themselves in all of their expressions and not have to put on a mask. I find that we have to wear masks in too many other areas of our life sometimes. To be able to take that off has been a big thing. I think if I were able to sum it up, really focusing on a feeling good environment has been huge. I use a lot of feedback from our community, from our listeners, from those that come to our events, to ultimately keep making it better and better and better.

Jules, I really can relate to how you have been very effective in marketing your business through people that have already experienced what you’re doing and referring others, recommending you to others. We’ve actually found that in our business as well, that it’s the most effective marketing and sales closing that we could ever do happens that way. People that use us and have had great experience, we don’t even have to ask them to refer us to other people. They just naturally do it and those new referrals always close the fastest and are really the best customers that we have. They become our next best customers too. It’s a wonderful place to be feeling that you are living in that service. I love that you found that spot for yourself because it feels really good, doesn’t it?

It totally does. My boyfriend jokes, “All you do is talk to your friends on Facebook all day and somehow make money. I don’t know how this is a business, but I want it.” 

Tell us a little bit about the next event that you’re going to be doing. You were telling just a little brief part about it. What kind of people do you have at your events? It’s educational as well, right?

FYB 021 | Podcast Content Value

Podcast Content Value: We view them almost like a cellular upgrade and shift where it’s very much focused on experiential learning.

Yeah. They’re a five-day life and business accelerators. More than anything, life acceleration happens, business acceleration happens, but we also view them almost like a cellular upgrade and shift where it’s very much focused on experiential learning, where who you are coming into the experience and who you are after actually having that upgrade and having that alter. The conversation is that around the unconventional life, which how I define it is not just a life where success is defined by career, but a life where success is career plus impact plus lifestyle plus relationships plus fun. That’s the conversation and those that tend to come for the most part are in a transition in some way, shape or form. Some of the people that might be tuning in where you’ve either hit a plateau personally or professionally or there’s something inside of you that isn’t fully in alignment and you just want more. That’s what a lot of people walked into the experience with. A lot of them just hear it and are just like, “I don’t know what drew me about it, but I had this feeling. The next thing I knew, I was typing and then I talked to you, and then I was in a castle or luxury tree houses.”

We get people from so many industries. We’ve got this one coming up, an Olympic gold medalist from South Africa, a former NBA player. We’ve got huge online influencers. We’ve got people that have had shows on MTV. Then we also have people that are in 9 to 5 that are early on in their journey or leaving corporate or are just starting out an entrepreneurship. I find when you bring people together that are right where you’re at and that are a few steps ahead of where you’re at and that are even a few more where you’re at, that diversification of learning, when done in a truly intentional way, produces massive growth and acceleration in ways that I haven’t seen it. Our events are really fun. We do a lot of dancing. We go out into a lot of excursions. This one coming up, we’ll go kayaking to different islands, and fire performers and musicians as well, so there’ll be performances. We have a lot of fun but then we also look at business strategy and product development and how to go develop your relationship to yourself more and more yoga and meditation. We combine a lot of disciplines to really bring this well-rounded experience. Most of the time when we do our exit testimonials, people are like, “I can’t believe all this stuff exist in the same place. Usually if I want yoga, I’ve got to go here. If I want personal development, I’ve got to go to Tony. If I want business, I’ve got to sit in a boring hotel conference room. How is this possible that we have it all at same place?”

I think that’s what a lot of us are really wanting more of now. We don’t live our lives so separately anymore between our work in the world and our personal lives. They are more integrated. It’s time for experiences to match that for us. That’s been the core of what we do. Next year, we’ve got Cape Town, South Africa coming up in March. We’re actually doing one for a bunch of single entrepreneurs. So many of my friends are so awesome but they’re single. I’m like, “Why are you single? You’re so great.” They’re like, “I don’t want to do Tinder or Bumble or online dating.” I was like, “Why if we bring 50 men and 50 women to an island in Kauai and just no expectations, give them a space where they can learn to relate and be around the type of people that they might want to be in a relationship with. Ultimately have the space to step away from their businesses and have fun?” I’m excited about that for next summer. We’ve got Greece and Bali happening as well.

That sounds really cool. I haven’t been out there in a really long time. We have been married 25 years. I could totally see how intimidating it is to use all those apps and systems and how scary and intimidating that would be. I’m glad I met my mate in college where it was like that intense experience. That’s what you’d be bringing them, so I think that really sounds like a lot of fun. 

It’s interesting too because you would think that all our technology would make it easier to be more connected. Most of the time I hear from my peers and other friends, it’s actually the opposite, and so back to in-person the old fashioned way.

Jules, I am so glad we got to talk to you. You shared so many wonderful things about being a podcaster and about how you operate and your mindset. There are so many great nuggets here. I hope everybody got as much out of it as I did. I’ve got a page full of notes right now.

It was such a pleasure to be here. For those that are really on that tipping point of starting a podcast and listening to shows like this, my best advice would be just do it and just start somewhere. It’s really been the reflection of my own journey. 

Thank you so much, Jules. 

Thanks so much. 

Focus On Podcast Content Value & Your Listeners First – Final Thoughts

That was a fascinating interview. I really loved hearing about how she started the podcast and why and then it’s become something much bigger than the podcast, but the podcast is still integral to her success. It’s something she enjoys doing. That’s really where the biggest takeaway that I hope people got from listening to what Jules had to say. You can design this life you love and that you love doing. She’s traveling all over, she’s empowering millennials, she’s changing their lives, she’s making a more integrated life and showing them that that can happen. That to me is an amazing way to do it.

In that, all of the tools that you use shouldn’t feel like a burden. They should feel integrated. That’s where I think why we’re so passionate about podcasting too, is it felt really natural for us. We have this conversations all the time and it used to happen that our now son-in-law would hang around and he’ll go, “We really should just record you.” He would say that early on when he first met us. We were like, “We really should. I won’t be able to repeat what I said. Then we could play it back later.” We used to joke about that. The reality was that once we started podcasting, it just felt really natural for us. It’s been a lot of fun. I have a great time doing it. I would love doing it all day long, honestly but we have other aspects of business we need to do and we don’t do it every day. It’s particularly fun for me to do with a co-host. That’s one of the things that we really like is that dynamic.

Other people have their own process. They like to tell stories and they have a vision for where they want to go with an episode. I just love the variety and that’s what I’ve gotten so much out of why I have this gigantic playlist on my phone, as does Jules. I just get passionate about people talking about their passion. It’s just so exciting to me. That authenticity that she was talking about, we didn’t actually use that word, but that’s really what she was talking about: When you come through as you. That has to happen. You can’t fake it on the microphone every single day. There’s only so much acting you can do because you’re adlibbing for the majority of it. In that process, your personality will come through. You can’t help it from happening. Any of you that are considering podcasting thinking you’ll have this persona, you may try it, it may start that way but it really won’t end up that way.

If you really knew me, you’d know that I do swear a lot. That’s the only thing that gets filtered out here because we are a PG-rated show. They call it a clean lyrics podcast from the technical perspective. That’s probably the only inauthentic thing that’s being filtered out. The reality is, who I am is still coming through. 

It’s not like our editors are editing out a bunch of swears. You’re not swearing doing this. It’s natural. I don’t honestly feel that Tracy using clean language in our podcast episodes is contrived. I think it’s legitimate. I don’t know if that’s the best example, but you’re right. If people knew you better, they would know that they should cover the children’s ears if you’re on.

This is why I am capable of holding my words clean here on this show is because I have children, so I do know how to hold it in for the most part. Not that I’m not the one that occasionally slips up, but it does happen. This is the thing. It slips out who you are and what you’re like. People say that about us when we’re together. It’s like, “You’re just like you are on the podcast,” because yeah, that’s who we are.

I love the story that Jules told about her father and how she’s explaining to her father about what she wants to do. He’s like, “Wait a second. You’re doing this, you’re getting all these people to sign up and pay how much money to do this?” What I like is the audacity of Jules to shoot for the moon, so to speak, not that it’s that dramatic as a moon shot, but it was really bold and it worked for her.

She knew who she was and she knew who she was talking to and she knew those things. We talk about this a lot that there’s a lot of times at which we hear ideas and we’re like, “They should never do that.” It’s because they really don’t know themselves at the end of the day. It’s really what it comes down to. They don’t know themselves or they don’t know their audience well enough, or they haven’t done that asking and connecting and seeing if there was a product there. Jules did all of that so there’s really no reason to not continue to hold fast when you have naysayers, when you really have done those things for yourself first, for your brand first.

I want people to also take away from Jules really this idea that you don’t have to have it all figured out before you start your show. We talked with Minette Riordan recently and the idea of having a plan is good but it doesn’t mean that every single thing is mapped out along the way. Along the way, she had her goals. Her goals just didn’t happen to be, “I’m going to run a live event.” That came out as an aside. It’s like, “That’s the right thing to do next.” I believe also that when you have a plan, like you clearly know why you’re doing something, who you’re doing it for and why you’re doing it for yourself is just as important as why you’re doing it for your business. When you look at those things, the path along the way and the different options to you become a lot easier to say, “That’s the right thing to do.” What I found most interesting about Jules’ story is she sat for two weeks with the idea. She’s like, “It’s a dream but does it fit my plan? Does it fit my overall goals with my podcast? Does it fit this and should I do it?” At the end of it, her decision was she should. It was the right one, obviously.

Taking that pause is also really important and a lot of people don’t. If you have a plan to screen it again to check with or if you have a great partner who you can ask, or if you have great early adopters, people that are in your network or your podcast listeners, the ones who talk back to you not in the bad way but the ones who actually communicate with you, communicate with them and engage their interest if you’re unsure. That’s what she did when she said, “How many would like to come with me in that room?” She got a third of them. That’s an amazing thing. She approached it in all the right ways.

It’s impressive really that not only did she reflect on the idea and then figured out how to execute it, including she had some support. She mentioned her sister’s working for her and with her too in all this and that, that’s fantastic. just to go for it and create this experience. She’s a rare person that could pull that off with apparent flawlessness. I know each event is a little different and I’m sure there’s a certain amount of pivoting from one to the next to make it a better experience, and that’s natural you’re going to do that. To fill that and now be taking 80 and 100 people on these experiences, I’m very impressed. 

It’s super exciting and I’m so amazed about everything that she does. I also really want everyone to take away how few episodes at which she’s yielded this success level for her. A hundred episodes is not a ton of episodes in the scope of things. It’s an accomplishment. You should be really proud of hitting 100 episodes.

FYB 021 | Podcast Content Value

Podcast Content Value: There is money being spent, it’s not completely free, but you’re not advertising in that traditional sense.

A hundred episodes is a large volume of work in podcasting and it is nothing to belittle in any way. Still in terms of 100 episodes being under two years probably to go from not even having this idea, starting a podcast as a way to reach millennials, fish where the fish are because that’s where what media they were engaging in more than anything else, to then conceiving this idea and then using the podcast and her networking and word of mouth as a means to start these events and draw people into it and attract them to it. It’s a tremendous success story for podcasting in general. Podcasting with zero marketing dollars spent. She didn’t spend ad money, no traditional advertising. She, I’m sure, has to be spending money on producing her podcast and there are expenses related to it and all that, of course. There is money being spent, we’re not going to say it’s completely free. You’re not advertising in that traditional sense.

That’s really where we see a lot of power. I really give her a lot of credit. What I’m saying is that doing that without pouring money in marketing and other things like that means that she’s very well connected, she was really right in in her vision, and it took off. It had great organic engagement. That’s what we’re all about at Feed Your Brand as well is to market and grow your business using podcasting as a tool but not having to spend large amounts of dollars on an advertising or marketing budget in a traditional sense.

This endeavor of podcasting is fundamentally marketing your business organically and creating this baseline foundation of content that is going to work for you harder than you’ve had to work creating it. I want to borrow that little phrase from a good friend of ours and another podcaster that we work with, Aaron Young, on his Unshackled Owner podcast. He actually talks about creating businesses that work harder for you than you do for them. I’m not going to say I invented that phrase. I want to give all credit to Aaron there. It’s true though, that’s the idea of what we’re doing with podcasting. The idea is that you’re going to put some time in, that’s true, and you’re going to spend a little money, but you’re going to get far much more value in return. It’s going to work harder for you than you do for it.

You get to have fun in the meantime. You get to talk to cool people like Jules. This is what I love about it. I don’t see it as a job. You got it on your calendar and it does feel at times like, ” I’ve got to do another podcast interview. I’ve got to be consistent and constant about it.” When you’ve got fun people to talk to like Jules, it just makes it so easy. It really makes it so easy for you to show up and go, “I’m excited today. I’m going to have a great conversation with someone I adore or someone new.” It’s great and that’s really what makes it worthwhile. The aspect that you can serve them and if you give, that they’re also going to serve you and you’ll get that in return. We feel it. We experience it all the time.

I’m so thankful we got to have her on the show and have you listen to her. I would love for you to connect with her and find out all about her events and all the other things. Please go to BrandcastingYou.com and on Facebook @FeedYourBrand. We hope you enjoyed that as much as we did. Thanks so much for listening. This has been Tom and Tracy on Feed Your Brand.

Important Links

About Jules Schroeder

FYB 021 | Podcasting Your Way to Live EventsRanked by Inc Magazine as one of The Top 27 Female Entrepreneurs Changing The World In 2017, Jules founded her first six-figure company at 18 and her first 7-figure company at 22. She is most recently the founder of Unconventional Life, which operates a popular podcast on the Forbes Under 30, an online content and community hub, and bi-annual international business accelerators. At 28, Jules is leading a movement to empower millennials to create a life by their own design by learning from successful leaders who have left behind the 9-5 for a life they love.

 

Share This