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Google will find you if you do a great job indexing yourself and if you show up and deliver the service or product that you are marketing. Getting 50,000 searches isn’t impressive to Sean Kavanaugh. It means you’re popular and that’s all. What he says you need to ask yourself is are you there for those people that find you valuable? Sean explains how authority website power has been misunderstood. The common misconception has been that if someone types their name on Google, they need to come up first. Content marketing goes beyond that and helps you capture people who don’t know about you, but need your service or product.
Should you YouTube podcasts or should you not? If you look at it from the SEO standpoint, you should. Google owns YouTube. Every keyword and every tag you use when you publish that video will show up in Google when people are searching for that keyword or tag. This means you get more visibility. As a podcaster, it is always a smart choice to re-purpose your content in whatever way possible and in as many places as possible. Whether you’re doing a live video or just a pre-recorded one, going for a YouTube podcast is an easy step to make if you’re aiming for more Google power.
A big part of digital marketing strategies is to use blogs to get your website listed and ranked higher in any Google keyword searches. Selecting blog categories is very important, especially if you’re already on 50 episodes, because it helps your audience when they are searching for a specific topic. The right blog category can help your ranking in Google search if a keyword phrase is configured to focus on that blog post. Another important aspect of podcast blogs are tags which are words that are identified to be relevant to the post. It’s similar to when you are posting a video on your YouTube channel, iTunes, Google Play and Stitcher. They use the same tag system when they index an episode out.
Music has completely different copyright laws then when you are publishing a book, an article, or an image. The music industry in America is the most heavily regulated industry when it comes to copyright laws. As a podcaster, you don’t want to mess up this part of your show. As it is your show, you are free to do whatever you want. The last thing that you need is your show taken down without notice because you’ve been doing things that are unethical with music rights. Get educated on what’s acceptable and unacceptable in the legal system of using music for your podcast.
How do you effectively promote yourself, your business, or your brand? Maria Ngo and Ray DuGray are happily married hosts and producers of a several celebrity talk shows where they showcase some of the world’s most successful and influential people. They specialize in positioning clients through the power of media interviews. Maria and Ray take us on a nice tactical tour of what they do and shared that one of the most effective strategies to get media exposure is to use video as a tool to pitch yourself to the media to get interviewed on TV shows.
The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates.