In today’s episode of Feed Your Brand, Tom and Tracy Hazzard talk about one of the things that they started and have found to be very effective: ego bait. They explain what ego bait is and the process of how you can do it and implement this strategy to your business. They also provide some great examples of times when they have used this and how it worked out for them.
In today’s episode of Feed Your Brand, Tom and Tracy Hazzard talk about the power of a platform. They first explain what a platform is, and what are the main ones that you should start with. They then explain how exactly does a platform help your core business and how you can handle building a platform as you’re just starting your business.
In today’s episode of Feed Your Brand, Tom and Tracy Hazzard talk about your company name vs. your brand name. They explain how using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. They provide examples of podcasts that are very successful who have used a different podcast name than what their company name is. They also go into the reasons of why using a different podcast show brand is better.
In this episode of Feed Your Brand, Tom and Tracy Hazzard talk about the marketing rollercoaster. They explain what the marketing rollercoaster is and that you, as a business owner, are probably on it. They provide an overview of how to get off the marketing rollercoaster so you can avoid those dips in marketing as well as revenue.
In this first episode of Feed Your Brand, Tom and Tracy Hazzard talk about their mission for this podcast. They explain what Feed Your Brand means and what it means for you. They also introduce themselves and explain how they got started, some of the challenges they encountered along the way, and what they learned from those obstacles.