All posts by: Tom Hazzard

Is it better to be a podcast host or a bestselling author? Which one has more authority? We think being a podcast host before trying to put out a book can have more influence nowadays. Having a podcast can actually help you when you do release a book. If you check it out, the number......
Continue Reading →
What are visual impact graphics and how they are different from the other graphics we see out there today? Visual impact graphics are feed stoppers. They’re the stuff that stops you when you’re scrolling down your social media feed like Facebook. That’s the ultimate goal of visual impact, and that’s what we want. Consistency of......
Continue Reading →
The term authenticity is being thrown around a lot, especially in marketing but what does it really mean? So many brands are slaughtering their own brands by not being good to their customers and by not being authentic. It’s hard to hide your authentic self when you’re podcasting or video casting. Your audience who listen......
Continue Reading →
[smart_track_player url="https://www.podcaststartpoint.com/statsapi/www.podcaststartpoint.com/wp-content/uploads/2017/08/7eb193878cd2631830fdef151b02d6d2.mp3" title="Ego Bait" ] FYB 05 | Ego Bait One of the things that is found to be tremendously effective as a podcasting tool is ego bait. Ego bait is you saying something so flattering to the person’s ego or something so wonderful about them that they can’t help but share it and embed it in their website. It might also be something brilliant they said as they were interviewed, how they answered a question or a quote from them. It doesn’t always work as well with views when you say something about them that is flattering, but when you do it in context, it becomes a little bit better. It all depends on your audience and the ego level of the people that you’re talking about. Learn more about ego bait and discover the process of...
Continue Reading →
You hear it all the time from marketing agents and PR firms, “You need a platform.” What does a platform really mean? The simplest analogy for it is to imagine it this way. A platform is your stage that you stand on. It’s your event room. The bigger and taller the platform you have, the......
Continue Reading →
When you’re in the early stages of considering how you’re going to get your message out to the world, one of the most important thing to have is a branding conversation. Using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. We......
Continue Reading →
As a business owner, you may not know it buy you are probably on a marketing rollercoaster. You know you’re on the marketing rollercoaster when you work really hard to blog post and Facebook and Tweet and you send out all these messages and you make videos. Then you go to a business conference or......
Continue Reading →
This is a new podcast about brandcasting. It’s about brandcasting you. Brandcasting is about making money broadcasting your brand, whether it’s making money directly or it’s making money in your business by having more business. Tom and Tracy Hazzard want to serve you in a way to help you take your brand to the next......
Continue Reading →