The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates.
The definition of media relations overlaps public relations in a sense that are both content marketing, content creation and earning coverage for companies to tell people who they are and what they do. These three aspects, visibility, reputation and lead generation are all important work for a podcaster. Lucas Miller, Founder and CEO of Echelon Copy LLC, learned that audiences appreciate brands that are authentic. Next, visibility follows because you are there when people need you to be there. Lucas shares that having a social proof to back you up, and tell clients that people think you are important, is huge if you are looking to gain influence.
As an entrepreneur starting up, it is important to launch on the right runway. Strategically and tactically placing your clients to expand your network is what Jeremy and Brielle Slate do best. Their podcast interview service Command Your Brand helps podcasters become icons in their industry. Jeremy and Brielle share their story of how they got attracted to podcast guesting and explain how your expertise needs to line up with the audience and the host of the podcast you’re getting interviewed on.
A lot of businesses are now looking at podcasting as an effective tool for marketing their brand. What’s cooler about this is more people are starting to listen to podcasts. So if you are an entrepreneur of any level and brand, podcasting is a leveled playing field. This was one of the most important messages sent during the Podfest Multimedia Expo 2018. It doesn’t matter if you’re an indie podcaster going up against a corporate produced show, you can compete and build an audience by the thousands who are loyal and engaged to your brand. Learn what Facebook Live is going to be doing different this year and what Feed Your Brand’s number one student has learned from the event.