All posts by: Tracy & Tom Hazzard

  People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this is......
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  As podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing most......
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When you talk about what makes the best podcast interview questions, you have to talk about the mindset that goes into it. A curious mindset is always the best place to start. Being in that growth mindset helps set the tone for everything you do. You have to look at it from the perspective of......
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YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people’s minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only......
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It’s great to have a podcast, it’s great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap......
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A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying......
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We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to our......
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SEO is constantly changing and the people who are making money are the ones who are staying ahead of the curve. Over time, SEO is still is where the power is, and out-of-the-box thinking is a pre-requisite for successful SEO. As an SEO expert, consultant , and bestselling author, Stephan Spencer knows how to take......
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For marketing and advertising firms, there’s this big awareness for brand safety, thinking about your brand or your show and preparing it to be friendly for advertisers to want to have. It’s not just about the technical aspects but also the bigger picture issue regarding your brand and how it’s perceived and will be perceived......
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Top-notch digital strategist Liz Carter lets us in on how to maximize a virtual summit’s benefits for your speakers, registrants, and your brand in this episode of the Feed Your Brand podcast. Liz discusses how she organized a successful virtual summit with over 3000 attendees, despite having only 60 people on her email list. Disenchanted......
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