All posts by: Tracy & Tom Hazzard

  Many people don’t make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it’s a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out......
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    Many of us in business are very familiar with using a sales funnel. We’ve all heard about sales funnel and/or used them as ways to market our business, Facebook Messenger marketing using chatbots in particular, which are like ClickFunnels but within Facebook Messenger exclusively. This is becoming increasingly popular because of the rates......
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  As podcasters, we come to a point where we have to question whether we should list our podcast as explicit or not. Sometimes, no matter how much we keep our show clean, we can’t help but have people come in for an interview and utter words that are unrestrained or uncensored. So where should......
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  In order to be found, you need to be searchable. To be searchable, your brand must transcend across audiences. The online world has made this very crucial. With so many competitions around, it is easier to get drowned and be lost. One of the best places where people search is YouTube and having a......
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  Some, if not most of us here, aspire to be speakers some day to impart to the world the things we can add to the greater knowledge and to ultimately inspire. Yet it can be challenging to do it, especially if you’ve never had formal training or if you find how most of the......
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  Disruption is happening all around us all the time. When we look at the things that are going on in the social world and the way that the world is marketing today, the way that we’re selling is disrupting and everything is upending itself. Business growth strategist Mark S A Smith has been at......
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  Many people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to.......
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  People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this is......
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  As podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing most......
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When you talk about what makes the best podcast interview questions, you have to talk about the mindset that goes into it. A curious mindset is always the best place to start. Being in that growth mindset helps set the tone for everything you do. You have to look at it from the perspective of......
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